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Case Study: Redapt Brand Refresh

Ash Hoffman in Branding  

Acquiring businesses is tough work. There’s a lot of legalese, paperwork, and money transacting involved. And when it’s finally all said and done, you still have to do the hard work of blending cultures, coworkers, and brands together into a single, cohesive company. 

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8 Helpful Resources & 3 Takeaways To Amp Up Your On-Page SEO In 2021

Ash Hoffman in Strategy  

Search Engine Optimization (SEO) is a crucial component of every organization's digital marketing strategy. In fact, it should be a crucial component of your growth strategy.

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5 Powerful Ways to Improve Your Domain Authority

Ash Hoffman in search, Inbound Marketing  

One of the key indicators of SEO performance is your website’s Domain Authority. What is Domain Authority? Well, according to Moz:

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4 Simple Tests Every Inbound Campaign Must Pass to Succeed

Ash Hoffman in Inbound Marketing  

We’ve been managing and conducting inbound marketing campaigns for dozens of clients for the past 6+ years. During that time, we’ve learned a number of key lessons when it comes to creating and executing a successful inbound marketing campaign.

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7 Tips For Conducting an Effective HubSpot Portal Audit

Ash Hoffman in Inbound Marketing  

As marketers, we often get excited about tools.

Maybe it's just us, but we think marketing software and fancy tools are fun to research, fun to play with, and fun to experiment with.

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Want More B2B Customers? 3 Ways to Improve Lead Management

Ash Hoffman in Inbound Marketing  

In case you haven’t heard/seen/felt it, these are weird times we’re currently living in. Depending on your business, your active pipeline may have dried up and your leads may have gone seemingly stagnant.

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Growing a Business From The Ground Up With New Canvas Advising

Ash Hoffman in Strategy  

Hannah Thomas is the founder and CEO of New Canvas Advising, an advising firm in the healthcare and life sciences industries. They came to A Brave New recently asking us to revamp their website with new and improved copy, a full redesign, and mechanisms to step up their lead generation game. 

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Incorporating Storytelling Into Your Inbound Strategy

Ash Hoffman in Inbound Marketing  

Once upon a time...

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The B2B Marketer’s Guide to Creating High-Performing Email Nurture Campaigns (With Examples!)

Ash Hoffman in Inbound Marketing  

Think about the last time you took advantage of a free offer from some company you were interested in.

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How to Use Airtable to Manage Your Editorial Calendar

Ash Hoffman in Inbound Marketing  

Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done.

We’ve tried it all.[...]

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