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4 Simple Tests Every Inbound Campaign Must Pass to Succeed

Ash Hoffman in Inbound Marketing  

We’ve been managing and conducting inbound marketing campaigns for dozens of clients for the past 6+ years. During that time, we’ve learned a number of key lessons when it comes to creating and executing a successful inbound marketing campaign.

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7 Tips For Conducting an Effective HubSpot Portal Audit

Ash Hoffman in Inbound Marketing  

As marketers, we often get excited about tools.

Maybe it's just us, but we think marketing software and fancy tools are fun to research, fun to play with, and fun to experiment with.

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Want More B2B Customers? 3 Ways to Improve Lead Management

Ash Hoffman in Inbound Marketing  

In case you haven’t heard/seen/felt it, these are weird times we’re currently living in. Depending on your business, your active pipeline may have dried up and your leads may have gone seemingly stagnant.

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Growing a Business From The Ground Up With New Canvas Advising

Ash Hoffman in Strategy  

Hannah Thomas is the founder and CEO of New Canvas Advising, an advising firm in the healthcare and life sciences industries. They came to A Brave New recently asking us to revamp their website with new and improved copy, a full redesign, and mechanisms to step up their lead generation game. 

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Incorporating Storytelling Into Your Inbound Strategy

Ash Hoffman in Inbound Marketing  

Once upon a time...

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The B2B Marketer’s Guide to Creating High-Performing Email Nurture Campaigns (With Examples!)

Ash Hoffman in Inbound Marketing  

Think about the last time you took advantage of a free offer from some company you were interested in.

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How to Use Airtable to Manage Your Editorial Calendar

Ash Hoffman in Inbound Marketing  

Ask any content marketer the key to success in content marketing, and 9 times out of 10 they will probably tell you it’s having an editorial calendar. However, anyone who has tried to put one together for their company knows that this can often be much easier said than done.

We’ve tried it all.[...]

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The New Age of Facebook Ads Is On The Horizon — Virtual Billboards, Anyone?

Ash Hoffman in Digital Media  

You're walking down the sidewalk on a bright, sunny day. The birds are chirping, the grass is green, and no one is wearing any pants.

You look up, glancing at the world around you, and see a giant billboard on the side of the road. It's promoting those boots you were looking at just yesterday.[...]

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Brand Loyalty, Personas, and Tech: Our Top Takeaways From Inbound 2019

Ash Hoffman in Inbound Marketing  

Last week at INBOUND, HubSpot took the stage and used the conference as an opportunity to release their new product updates — many of which did not disappoint. They included things like Facebook Messenger integrations, a new app marketplace, and even machine-powered automation through their[...]

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