May 09, 2025
By: Josh Dougherty
9 Takeaways From The Healthcare Marketing & Physician Strategies Summit

Apr 10, 2025
By: Josh Dougherty
Ideal Customer Profile & Persona Development

Mar 20, 2025
By: Josh Dougherty
You Have A Trust Problem

Our blog is a collection of articles about all things branding, from research to strategy to implemetation. Each article unpacks key concepts, ideas, trends, and practical advice for healthcare technology, employee health and wellness programs, and hospitals and healthcare providers looking to take a leadership position in their space.
A Brave New is a branding agency located in Seattle, WA. We craft bold & memorable healthcare brands.
Jan 22, 2019 | Polly Yakovich
The Hard Truth About Innovative Cultures
Jan 21, 2019 | Josh Dougherty
How To Prioritize The Right Website Goals
Jan 16, 2019 | Josh Dougherty
Introducing Shea Williamson
Jan 15, 2019 | Polly Yakovich
Time Isn't On our Side (No, It Isn't)
Jan 11, 2019 | Polly Yakovich
The Marketing Agency Leadership Podcast
Jan 09, 2019 | Polly Yakovich
An Interview With Lindsey Gregerson
Jan 07, 2019 | Josh Dougherty
Create Great Content, Then Distribute It

The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.

Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.