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Are talented marketing agencies hard to find? No. But thriving client-agency partnerships are. That’s why we collaborated with one of our clients to create this resource together—to share insight into how we do things and why it works.

In the thousands of hours I’ve spent building and executing marketing efforts for clients, and my own agency, I’ve learned two things that remain true, no matter how much technology has evolved:

If you’re an entrepreneur or marketer, you’re in the memory business. The business of creating a memorable brand. I would go so far as to say that discovering the unique memory (the essence of your brand) you want to create is the best way to safeguard the future of your company.