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Our blog is a collection of articles about all things branding, from research to strategy to implemetation. Each article unpacks key concepts, ideas, trends, and practical advice for healthcare technology, employee health and wellness programs, and hospitals and healthcare providers looking to take a leadership position in their space.
A Brave New is a branding agency located in Seattle, WA. We craft bold & memorable healthcare brands.
Apr 10, 2025 | Josh Dougherty
Ideal Customer Profile & Persona Development
Mar 20, 2025 | Josh Dougherty
You Have A Trust Problem
Jan 31, 2025 | Josh Dougherty
Looking Ahead To 2025…And Beyond
Sep 11, 2024 | Josh Dougherty
Branding Fundamentals: brand filter
May 29, 2024 | Josh Dougherty
Branding Fundamentals: benefit ladder
Jan 31, 2024 | Josh Dougherty
Branding Fundamentals: personality
Dec 22, 2023 | Josh Dougherty
Top 5 Blog Posts of 2023
Nov 16, 2023 | Josh Dougherty
Branding fundamentals: core attributes
Sep 06, 2023 | Josh Dougherty
Branding fundamentals: essence & promise
Aug 30, 2023 | Josh Dougherty
All Your HubSpot and Technology Questions Answered
Jun 28, 2023 | Brad Steinbacher
The Web Design Opportunity Gap
Jun 01, 2023 | Josh Dougherty
The Case For Growth-Driven Design
Oct 06, 2020 | Josh Dougherty
The Future Is Human Connection … In Virtual Spaces

The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.

Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
REACH OUT
Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.