May 09, 2025
By: Josh Dougherty
9 Takeaways From The Healthcare Marketing & Physician Strategies Summit

Apr 10, 2025
By: Josh Dougherty
Ideal Customer Profile & Persona Development

Mar 20, 2025
By: Josh Dougherty
You Have A Trust Problem

Our blog is a collection of articles about all things branding, from research to strategy to implemetation. Each article unpacks key concepts, ideas, trends, and practical advice for healthcare technology, employee health and wellness programs, and hospitals and healthcare providers looking to take a leadership position in their space.
A Brave New is a branding agency located in Seattle, WA. We craft bold & memorable healthcare brands.
Mar 29, 2018 | Jacob Smith
Presenting at Seattle WordCamp
Mar 28, 2018 | Josh Dougherty
Get our New Lead Generation Ebook
Mar 21, 2018 | Josh Dougherty
Don't Entrust Your Values To Facebook
Mar 20, 2018 | Polly Yakovich
The Downfall of Facebook? Part xiv ...
Mar 19, 2018 | Josh Dougherty
Can Blogging Really Save You?
Mar 16, 2018 | Polly Yakovich
Know Thy Audience ... The new golden rule
Mar 15, 2018 | Jacob Smith
An Antifragile Sculpture
Mar 14, 2018 | Josh Dougherty
3 Keys To A High Converting Email
Mar 13, 2018 | Josh Dougherty
Ian Lurie's Digital Marketing Stack
Mar 12, 2018 | Jacob Smith
Everything's a Mess
Mar 09, 2018 | Josh Dougherty
It Takes Time To Build A Great Brand
Mar 08, 2018 | Polly Yakovich
Getting started with Facebook Advertising

The secret to an accelerated branding process
In this guide we unpack why a unique brand matters, how to know if your brand needs work, and the essential things you need to think about to conduct an effective branding process.

Marketing With Purpose, with Heidi Lorenzen
Heidi Lorenzen joins Josh on this episode of A Brave New Podcast to build a marketing program that achieves great things.
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Take the first step toward a lasting impression
Interested in learning more? We’d love the opportunity to connect. Let’s have a conversation about how ABN can support you in both building a brand that lasts and exceeding your business goals.