Josh Dougherty ARCHIVE

In the thousands of hours I’ve spent building and executing marketing efforts for clients, and my own agency, I’ve learned two things that remain true, no matter how much technology has evolved:

And that's a wrap. Another year of HubSpot's Inbound is in the books. Like most conferences in 2020, this year's edition was fully online with a packed schedule each day.

Lead generation has been around for a long time. Think cold callers. They pretty much necessitated the invention of caller ID. But that type of shoot then aim approach doesn't work if you're hoping to build the thing every successful business needs: loyalty.

If you’re an entrepreneur or marketer, you’re in the memory business. The business of creating a memorable brand. I would go so far as to say that discovering the unique memory (the essence of your brand) you want to create is the best way to safeguard the future of your company.

Everyone can build a website today. Right?

Technically, yes. Services like Squarespace have democratized the creation of a website. But, they can't guarantee the resulting website will deliver results in the form of brand loyalty, qualified leads, and new customers. That takes a bit more[...]

As inbound marketers it's our job to be ridiculously helpful to prospects who would benefit from using our products or services. If we can do this at each stage of the buyer’s journey, our efforts will produce results to the tune of new customers and net new revenue.

When COVID-19 hit the scene in early March we all experienced a massive shock to the system. Businesses like restaurants and walk-up retail were the first to face the crushing impact of stay at home orders. The crash of what seemed like a steady and growing economy has no doubt impacted us all[...]

Well, this quarter has been a weird one. All of the possibility from early January feels a long ways away as I write this while sheltering in place in my home. It's not all bad though. I've been blown away by the flexibility and spirit of our team and the creativity and guile of our clients over[...]

Lack of trust in salespeople, easy access to information about your business that you can’t control, complex sales that require buy-in from an army of executives — simply generating the right leads can feel like a crapshoot.

Most days I feel like I'm a brand new business owner. Then I sit back and reflect that Polly and I and our team have been building A Brave New together for more than six years. Time flies.