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New Case Study: Technical Video Demo

Polly Yakovich in video  

Intel, Mojix, and Redapt wanted to demonstrate the power of their joint IoT solution—which leverages Google Cloud's Anthos—to a wide audience. A Brave New worked with the three partners to create a compelling video demo that illustrated the power of the solution and drove interest.

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The Best of 2020: 5 Posts to Make You a Better Marketer in 2021

Polly Yakovich in Marketing  

We all know 2020 was quite the year, and most of us are very happy to leave it all behind us. But I am determined to take something from it as well! It can’t all have been a loss.

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New Case Study: Huntsman Cancer Institute Brand Identity Development

Polly Yakovich in Branding  

Huntsman Cancer Institute (HCI) and Huntsman Cancer Foundation (HCF) needed a unifying brand identity that embodied their ideals and honored the legacy of their founder, Jon M. Huntsman. A Brave New created a brand identity to prepare HCI and HCF for the next 25 years of pursuing their[...]

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New Guide: Why Inbound Marketers Must Embrace Direct Response Principles

Polly Yakovich in Web Design  

I’m just going to come out and say it: direct response marketing and I go way back. In fact, my first job in marketing was in direct response. (Cue record scratch sound effect.)

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Discovering the Essential (And Learning to Say No)

Polly Yakovich in values, efficiency  

Our team recently started a book club to stay connected during the pandemic, and we decided to start out with a book I read and loved called Essentialism: The Disciplined Pursuit of Less by Greg McKeown. 

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Account Based Marketing 101: A Guide to Getting Started

Polly Yakovich in Marketing, Account-Based Marketing  

Fewer than 1% of all leads turn into customers. That means that 99% of the average business’s sales and marketing efforts are not working (don’t take our word for it, take Forrester’s.) 

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High-Value B2B and Proving Marketing’s Worth

Polly Yakovich in Podcast  

This week's episode of A Brave New Podcast features Susan Curhan, an expert connector of business goals with strategies, and of people and ideas that strengthen business and personal performance. Her insights about marketing get at the heart of why and how smart marketers are valued drivers of[...]

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Case Study: An Ongoing Inbound Relationship

Polly Yakovich in Inbound Marketing  

Advanced primary care provider Vera Whole Health partnered with A Brave New to raise the profile of their brand and generate qualified leads that would feed into their customer acquisition pipeline. Three years later, we’re still going strong.

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Getting To Know A Brave New

Polly Yakovich in Podcast  

In this week's episode of A Brave New Podcast, we do something a little different. I'm interviewed by Stephen Woessner, CEO of Predictive ROI and host of the Onward Nation podcast. Our conversation takes a behind-the-scenes look at the founding of A Brave New and the work our team does to help[...]

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Case Study: Vera Whole Health Website Redesign

Polly Yakovich in Web Design  

When Vera Whole Health evolved as an organization, they needed a new web presence to match their direction. A Brave New quickly created them one.

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